Graphic Designers
.svg)
Motion Designers
3d Designers
For use in websites and apps
For use as tags and highlight
For use in websites and apps
For use in printing only
At Ledger, brand is responsible for designing and adding humanity to our creatives. We are responsible for personifying the ideas of security and how they are important to our users. We use our guiding techniques and principles to express emotions, and themes of security, safety, transparency, and a touch of humanity to the digital landscape.
The technique of light is the primary driver of Ledger’s creative direction. It is how we create hierarchy, place emphasis, and draw the user into our designs. Designers use light to help shape the flow of how a piece of creative should be interpreted. Light is the personality of security in the Ledger brand.
The grid plays an important role in how we craft our designs. At Ledger we embrace the grid as a base source. It is where we begin our concepts and the guidelines we apply to our start our creative ideas.
We prioritise visuals over text. At Ledger we are visual teachers and learners, choosing to show rather than tell. We believe it is better to convey our ideas through visuals than through text.
The personification of technology is Ledger’s vision of adding the human to the inhuman. Bringing the presence of entropy to our designs allows the addition of the human touch to the creatives. It allows us to personify our products to give feelings of empathy in a place where feeling understood is important to our users.
