In particular, when it comes to still life photography, our art direction guideline emphasizes the necessity of infusing a "human touch" into each image. This approach ensures that our visuals reflect the authentic, relatable nature of genuine human experiences, using subtle imperfections to narrate stories that resonate with our audience.
We strive to capture the essence of real-life moments, making our visuals relatable and engaging to our audience. Every still life evokes the feeling that a true individual has been present in the scene.
Every scene starts with the person behind it. Our still lives are meant to tell the stories of humanity through the objects of the people behind them and the imperfections of everyday life that is left behind.
Like real life, our objects define who we are. In our still lives it is important to bring the small touches to the scene. This is where our brand comes to life.
While every still life photo may differ in subject and context, the "human touch" remains a constant thread. This consistency in approach cultivates a recognisable and distinct visual identity for Ledger.