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Breakdown and Strategy

Overview

There are three distinct categories that fall under the master Ledger Brand: Products, Software and Platforms. 



Brand

Products

Ledger products can be defined as any item or service sold to serve a person, business or developer.

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Software

The software at Ledger is the connective tissue that brings together the diverse network of Ledgers and Platforms. It encapsulates the entire portfolio of offerings and steers customers to where they want to go.

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PLATFORMS

Platforms serve or enable other products and services. A platform facilitates interactions across a large number of participants and can be used as a primary channel for communication.

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Platforms + sub brand

A Platform can also support its own branded offering. In this instance, Ledger Enterprise's branded offering is called Tradelink. An offering that allows clients access to a platform similar to Ledger Live for Enterprise clients only. This type of logo structure is also found in Platforms such as Ledger Education Quest, and Ledger Education Academy.

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