There are three distinct categories that fall under the master Ledger Brand: Products, Software and Platforms.
Master Wordmark is a strong symbol that establishes brand presence on larger footprints or placements.
In addition to being used in a broad external fashion, the mark can also be used on internal communications such as memos, legal and finance documents, etc. The construction of the mark utilizes the full name of the brand as well as two custom brackets that serve as a visual representation of protection. The Ledger brackets can be used fluidly within a clearly defined visual system, distinguishing a diverse range of Software, Ledgers and Platforms.
The Brackets consist solely of the custom brackets, the core visual iconography for all existing offerings or elements that are made possible by Ledger.
The bracket construction can be applied as a pure design element, framing compositions or as a subtle stamp of the Ledger brand – security and protection.
The Ledger Lettermark is a mark that embodies the brand’s core values - a now, instantly recognizable icon that bears the weight of the equity Leder has built up since its inception.