Graphic Designers
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Motion Designers
3d Designers
For use in websites and apps
For use as tags and highlight
For use in websites and apps
For use in printing only
Our primary palette is comprised of juxtaposing cool and warm hues - white/black, purple/orange. We supplement the vibrant tones of our primary colors with green and red to allow space for human experience design when indicating something is safe versus dangerous. When using our colors it’s important to keep in mind the ratio of color versus black and white. When creating our designs we use color to draw the focus of user. Sticking to a ratio of 80% black and white.
Here are the color combinations for our palette, which vary based on the background and whether they are intended for small texts, large texts, or graphic elements.
